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Route to Market Route offers hourly or project based consulting to fit the needs of your unique retail or food service business. We have worked on new spaces at every level from curating the right product mix to working with designers on layout. Hiring and training the staff to execute it. In the case of existing spaces, we have done complete food development plans. Grab and go concepting, staffing and execution, laid out store moves, refreshed product and re-merchandised. We also focus on existing staff training to help better articulate the brand stories in an effort to drive higher sales and improve customer service.




We offer complete retail and product development and marketing services including: research and ideation, confidential taste strategy, product reviews, review of brand standards, recipe development, in-store food demonstrations, public relations (including acting as a spokesperson for new product lines), marketing consultation and more.

We work diligently to support individuals and companies in the development of a sustainable product and brand. We do this with an initial one-on-one review of the project, starting from whatever stage of development you are in currently. After that evaluation, we move to tasting and evaluation of the product and the recipe itself. Assuming that packaging exists, we will provide full packing design feedback. We also teach you how to create programs that will go out to consumers and generate sales. Information will be shared with retail partners including introductions to retail buyers. Information will be shared on growing the business through private label, distributors and co-packers.



Brand spokespeople always need to be prepared to speak strategically, knowledgeably and succinctly about a product. Their messages must resonate with target audiences. With such crucial demands, skillful media training is always important. Brand media training helps spokespeople make the most out of interview opportunities. Sessions can range from a one-hour refresher course to a multi-day workshop with mock interviews. Our programs typically address what you should say and how to say it, as well as ways you can subtly stay in control of the brand message during interviews. As someone who is comfortable embodying a brand's promise, Jennifer and her team will train your staff to be well-versed in your value proposition and camera (or reporter) ready.


Helping clients understand global food trends and how those trends impact their businesses, Route to Market provides customized “culinary immersion tours” of the United States’ most inspiring food destinations, restaurants, food stores, markets and more. With expert Jennifer Bushman as your personal guide, enjoy the unique experience of tasting and experiencing burgeoning food trends at their place of origin, while hearing first-hand about the latest products and standards from award-winning chefs and cutting-edge industry leaders. Afterward your immersion tour, Jennifer will help you transform your new knowledge into innovative food products and services tailored to your specific market.



On several occasions, we have been approached by real estate development teams that have exhausted every resource to fill and program food and beverage spaces in their projects. Route to Market has a unique approach and access to a network of food development companies that work with our team to create out of the box proposals. This approach brings vibrancy and traffic to a development through specifically-designed and uniquely qualified local, regional and national restaurant groups or individual chef/restaurateurs.

Additionally, RTM has the ability to approach this from the ground level in an effort to work on a restaurant concept development. This forward looking process for developing and testing new ideas before committing extensive resources will increase your return on investment. Whether a new concept or the need to reinvigorate an old one, RTM helps to develop broad ideas into a key strategy and fend off ill fated ideas that may not work. As part of this process we will look at:

  • Brand Essence and Positioning
  • Product Development
  • Restaurant Menu Engineering
  • Restaurant Concept Environment
  • Concept Design Operations and Prototype


  • All Clad Cookware
  • American Plastics Council
  • Atlantis Resort and Casino
  • Athens Filo
  • Aunt Nellie’s Beets
  • Domaine St. Michelle
  • Cattleman’s Collection Beef - Cargill Foods, Colorado
  • The Children’s Cabinet
  • Egglands Best
  • Farberware
  • Fine Cooking Magazine
  • Helzberg Jewelers
  • Junior League Kids in the Kitchen
  • Cattleman’s Collection
  • Kitchen Aid
  • Kraft Foods Company - Food Network Integrated Brand Content Campaign
  • Simon Malls
  • Starbucks Natural Fusion Coffee
  • Stouffer’s Fresh Approach Campaign
  • The American Heart Association - National Culinary Spokesperson
  • True North Snacks
  • Tune in to Kids, Family Day
  • Unilever
  • Verlasso
  • Weber Grill

Grocery Retailers:

  • Andronico’s
  • Berkley Bowl
  • Bloomingdale’s
  • Fresh Direct
  • H.E.B. Central Market
  • Harmons
  • Heinen’s
  • King Soopers, City Market,
  • Kroger- Midwest
  • Nugget Markets
  • Scolari’s Food and Drug Company
  • Sak N Save

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Kind Words

Let’s work together to create something truly unique….

  • “I’ve known Jennifer Bushman for nearly 20 years. She is one of the most energetic and talented culinarians that I’ve ever met. She is gifted with an intuitive sense of how flavors can work together and is able to apply that knowledge across a wide spectrum of applications.”

    John Ash
    Two-time James Beard Award winning chef and author , Santa Rosa, CA
  • “Jennifer has been incredible to work with. The client seems to engage in her natural ability to find solutions to difficult problems. She always ensures that any project she is accountable for is extremely well done.”

    Jennifer McKenna
    Change Agent, Strategist, Facilitator, Non-profit Executive
  • “Jennifer and I have worked together for nearly two decades. Jennifer is quick-minded, very strategic and highly organized. She has the capacity to take on complex projects and manage them in a balanced, savvy and efficient way.”

    Chadwick Boyd
    L&D Enterprises, Inc.
  • “Jennifer is truly one of the most impressive consulting colleagues with whom I’ve ever had the pleasure of partnering. She knows every facet of the culinary world - from retail sales dynamics to gourmet food preparation. Our clients have really benefited from her expertise and tireless energy.”

    Mark Galibraith
    Vice President at Addis
  • “Route to Market has been an indispensable member of and contributor to the Verlasso® business. From the initial brand building stages, they took an active role in bringing creative and inventive ideas to the brand. They are a constant stream of ideas that showed a thoughtful and deep understanding of the food community.”

    Renee Henze
    Global Brand Manager, Verlasso® Salmon
  • “Jennifer Bushman has been an invaluable partner for me and for Heinen’s in launching the Verlasso Salmon program at our stores. She creates innovative programs that we share with our customers. Jennifer and Route to Market has boosted our seafood business exponentially!”

    Marty Gaul
    Heinen’s Seafood Director

Contact us today

Let’s get cookin’!

Route to Market
Reno, NV
Mill Valley, CA
(775) 313-1939
(415) 652-6292

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