Jennifer Bushman is one of the food and lifestyle industry’s most respected consultants, communicators, marketers and strategists. She has crafted a valuable brand that resonates nationally, regionally and locally. For more than two decades, Jennifer has worked with brands including Verlasso salmon, Equator Coffees & Teas, and many more. She has worked within the sustainable food community for more than five years, creating relationships between the aquaculture community and with NGOs such as Monterey Bay Aquarium Seafood Watch. In 2014 alone, Jennifer made more than 75 televisions appearances, reaching 189 markets and nearly 40 million viewers. She has been recognized numerous times by the James Beard Foundation and the International Association of Culinary Professionals as one of our nation’s top culinary consultants, communicators and teachers. In addition, Jennifer has authored the best-selling Kitchen Coach cookbook series, Come See Sparks Fly and Sea Change cookbooks. Jennifer also has extensive experience working with grocery chains across the country, including Heinen’s, Andronico’s, Nuggets, Dierbergs, Central Market, Safeway, Whole Foods, Scolari’s, Warehouse Market and many more. From suburban to urban areas and large chains and specialty grocers, Jennifer has traveled across the country meeting with retailers to understand the uniqueness and individuality of each area and what consumers’ wants and needs are in each region. Coupled with her knowledge of individual cooking and buying habits, Jennifer has successfully created buying, programming and in-house promotions for many consumer brands and stores that have generated sales, increased brand awareness and grown market share.


Darrell Rodriguez has more than twenty years of experience as an interactive and entertainment media executive, Darrell Rodriguez brings an acumen for efficient, results-driven production and business strategies to some of the biggest creative enterprises in the video gaming industry. As president of LucasArts, Rodriguez spearheaded the growth of its Indiana Jones and Star Wars properties, cultivating titles like Star Wars: The Old Republic and Star Wars: The Force Unleashed, the company’s most successful internally developed game launch in three decades. Prior to this, Rodriguez managed development and administration of titles within the Medal of Honor, Command & Conquer, SSX, NBA Street, FIFA Street and Marvel franchises as Chief Operating Officer of EA Los Angeles and Assistant Chief Operating Officer of EA Canada. He was the Chief Creative Officer at International Game Technology, the world’s largest creator of casino games, the CEO of Trendy Entertainment and is currently the CEO of CastAR a mixed reality company.


At RTM, we are dedicated to philanthropic causes across the United States. We continue to lend our name, likeness and time to raise millions of dollars in the state of Nevada and beyond. We are happy to discuss each one of these roles in more detail. In addition to the board positions, we have played a significant part in the planning and execution of fundraising events. These events, ranging from eight people to 800, have contributed significantly to the charities listed below. In addition, many of these organizations have utilized our media talents as their spokespeople. RTM has appeared on national shows such as the CBS Early Show, local media in top markets, spoken in front of business groups, filmed commercials, capital campaign videos, and much more on behalf of the nonprofits that you see below.

The following is a list of organizations that Route to Market has been a part of in the past and present:

  • 2010 - Whittemore Peterson Institute-Gala Chairperson-“I hope You Dance”-
  • 2009-2011 - University of Nevada Athletics Scholarships Gala Chairperson-Blue Tie Ball
  • 2004-Present - Junior League of Reno, NV Community Board Member
  • 2006-2010 - Nevada Discovery Museum-Community Advisory Board Member
  • 2006-2008 - Big Brothers Big Sisters-Designer Show Case Gala chair
  • 2010 - Juvenile Diabetes Foundation of Northern Nevada
  • 2008-2009 - Brianna Denison Foundation-Advisory Board and Media Chair
  • 2009-2011- Nevada Museum of Art-Fundraising Dev. Board Member
  • 2009-2010 -Tune into Kids Advisory Board Member
  • 2008-2010 - Reno Gazette Journal Foundation-Vintage Nevada
  • 2004-2006 - Lili Claire Foundation-Dinner Sponsor and Host
  • 2005-2010 - Go Red for Women-Gala Committee
  • 2004-2008 - YMCA of the Sierras Board Member
  • 2005-2006 - Nevada Discovery Museum-Board Member
  • 2002-2005 - American Heart Association-National Culinary Spokesperson
  • 2001-2002 - Habitat for Humanity-Board Member


In 2015, a select group of charities received a donation of dinner for eight with Jennifer Bushman. The dinners are sold during the live auction portion of an event. In 2009, six dinners raised nearly $90,000 for local Northern Nevada Charities. To date, these dinners have generate nearly a million dollars for the following charities:

  • Big Brothers Big Sisters
  • YMCA of Northern NV
  • Reno Gazette Journal Foundation
  • University of Nevada, Athletics
  • Desert Research Institute
  • Make-A-Wish, Los Angeles, CA
  • Lilly Claire Foundation
  • Univ. of NV Alumni Scholarship fund



We are deeply honored by the awards and accolades that we have received for our work over the last decade. We are sincerely grateful to those individuals and organizations that recognized our work and vision.

  • 2009 - Outstanding Victims Advocate Award Nominee-Brianna Denison Foundation
  • 2008 - Big Brothers Big Sisters-Outstanding Community Service Award
  • 2004 - Philanthropist of the Year-YMCA of Northern Nevada
  • 2002 - Julia Child/IACP Award Nominee-“Cooking School Teacher of the year”
  • 2001 - Julia Child IACP Award Nominee-“Cooking School of the year”
  • 2000 - James Beard Viking Award Nominee-“Best Food Segment on a Non-Food Show”
  • 1999 - Julia Child/IACP Award Nominee-“Best In Media”


Route to Market has tremendous media value. We have created and participated in numerous national programs, with Jennifer’s message reaching millions of viewers nationwide.

Syndicated Broadcasts Inserts From 1998 – 2006, Jennifer’s weekly cooking news insert “Nothing to It!” were the second highest viewed segments in the country, airing in five Western states and boasting more than 1 million TV households tuning in.

Syndicated Gannet Web segments - Launched July 15, 2008

National Television Appearances

  • NBC’s Today Show- Weeknight Meals
  • NBC’s Today Show-Valentines Day for Couples
  • Fox News Live with Mike and Juliette
  • Life and Style with Kimora Lee Simmons
  • At Home Live with Chuck and Jenny-Family Net Broadcasting
  • E ! News Live
  • CNN Live
  • The Nancy Grace Show
  • The Daily Grind
  • CBS This Morning
  • Print

  • Cooking Light
  • Real Simple
  • Parenting Magazine
  • Self Magazine
  • Comstock's Business Magazine
  • Cooking Light Magazine
  • Women’s Day Magazine
  • American Baby
  • Denver Post
  • Zink Magazine
  • Nevada Family Magazine
  • Clever Magazine-Monthly Columnist
  • Tahoe Life
  • Long Beach, California Press Telegram
  • Tahoe Quarterly
  • The Salt Lake Tribune
  • Reno Gazette Journal and most Gannett owned Newspapers
  • Television and Web Programming

  • Syndicated Web Series Gannett
  • Bi-Monthly Segments on KTVN
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    Let’s work together to create something truly unique….

    • “I’ve known Jennifer Bushman for nearly 20 years. She is one of the most energetic and talented culinarians that I’ve ever met. She is gifted with an intuitive sense of how flavors can work together and is able to apply that knowledge across a wide spectrum of applications.”

      John Ash
      Two-time James Beard Award winning chef and author , Santa Rosa, CA
    • “Jennifer has been incredible to work with. The client seems to engage in her natural ability to find solutions to difficult problems. She always ensures that any project she is accountable for is extremely well done.”

      Jennifer McKenna
      Change Agent, Strategist, Facilitator, Non-profit Executive
    • “Jennifer and I have worked together for nearly two decades. Jennifer is quick-minded, very strategic and highly organized. She has the capacity to take on complex projects and manage them in a balanced, savvy and efficient way.”

      Chadwick Boyd
      L&D Enterprises, Inc.
    • “Jennifer is truly one of the most impressive consulting colleagues with whom I’ve ever had the pleasure of partnering. She knows every facet of the culinary world - from retail sales dynamics to gourmet food preparation. Our clients have really benefited from her expertise and tireless energy.”

      Mark Galibraith
      Vice President at Addis
    • “Route to Market has been an indispensable member of and contributor to the Verlasso® business. From the initial brand building stages, they took an active role in bringing creative and inventive ideas to the brand. They are a constant stream of ideas that showed a thoughtful and deep understanding of the food community.”

      Renee Henze
      Global Brand Manager, Verlasso® Salmon
    • “Jennifer Bushman has been an invaluable partner for me and for Heinen’s in launching the Verlasso Salmon program at our stores. She creates innovative programs that we share with our customers. Jennifer and Route to Market has boosted our seafood business exponentially!”

      Marty Gaul
      Heinen’s Seafood Director

    Contact us today

    Let’s get cookin’!

    Route to Market
    Reno, NV
    Mill Valley, CA
    (775) 313-1939
    (415) 652-6292

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