Jennifer Bushman is one of the food and lifestyle industry’s most respected consultants, communicators, marketers and strategists. She has crafted a valuable brand that resonates nationally, regionally and locally.

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Route to Market offers hourly or project based consulting to fit the needs of your unique retail business. Whether to reinvigorate an existing asset or to open a new one, Route to Market can help to articulate your brand vision.

Learn More >

Jennifer Bushman Services

Speaker, author, teacher, thought leader specializing in sustainable aquaculture

Jennifer Bushman is one of the food and lifestyle industry’s most respected consultants, communicators, marketers and strategists when it comes to sustainable aquaculture. She has crafted a valuable brand that resonates nationally, regionally and locally. For more than two decades, Jennifer has worked with brands including Verlasso Salmon, Dole, Kraft, Unilever, Pacifico Aquaculture, Fair Trade U.S.A Fish and Seafood, Pacific Catch and many more. She has worked within the sustainable fish and seafood community for nearly a decade, creating relationships between the aquaculture community and with NGOs such as the Monterey Bay Aquarium Seafood Watch program. In 2014 alone, she made more than 75 televisions appearances, reaching 189 markets and nearly 40 million viewers. She has been recognized numerous times by the James Beard Foundation and the International Association of Culinary Professionals as one of our nation’s top culinary consultants, communicators and teachers. In addition, Jennifer's passion for sustainable fish and seafood has lead her to sit on several influential Boards such as the Board of Directors for Love the Wild, the Business Advisory Board for Seafood Nutrition Partnership, the Board of Directors for Culinary Coastal Academy and the Board of Directors for James Beard Taste Foundation.
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Route to Market Services

A comprehensive culinary consulting experience...

Route to Market offers hourly or project based consulting to fit the needs of your unique retail business. Whether to reinvigorate an existing asset or to open a new one, Route to Market can help to articulate your brand vision. With new spaces, we work to create the best opening day possible from the ground up. Articulating company goals, division goals, envisioning store layout, product mix evaluation, curating your culinary offerings, defining the business structure and staffing. With existing spaces, sometimes the smallest changes make the greatest impact, whether it be through refreshing product and re-merchandising or thoughtful staff training with the goal of retention and customer service top of mind.
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Kind Words

Let’s work together to create something truly unique….

  • “I’ve known Jennifer Bushman for nearly 20 years. She is one of the most energetic and talented culinarians that I’ve ever met. She is gifted with an intuitive sense of how flavors can work together and is able to apply that knowledge across a wide spectrum of applications.”

    John Ash
    Two-time James Beard Award winning chef and author , Santa Rosa, CA
  • “Jennifer has been incredible to work with. The client seems to engage in her natural ability to find solutions to difficult problems. She always ensures that any project she is accountable for is extremely well done.”

    Jennifer McKenna
    Change Agent, Strategist, Facilitator, Non-profit Executive
  • “Jennifer and I have worked together for nearly two decades. Jennifer is quick-minded, very strategic and highly organized. She has the capacity to take on complex projects and manage them in a balanced, savvy and efficient way.”

    Chadwick Boyd
    L&D Enterprises, Inc.
  • “Jennifer is truly one of the most impressive consulting colleagues with whom I’ve ever had the pleasure of partnering. She knows every facet of the culinary world - from retail sales dynamics to gourmet food preparation. Our clients have really benefited from her expertise and tireless energy.”

    Mark Galibraith
    Vice President at Addis
  • “Route to Market has been an indispensable member of and contributor to the Verlasso® business. From the initial brand building stages, they took an active role in bringing creative and inventive ideas to the brand. They are a constant stream of ideas that showed a thoughtful and deep understanding of the food community.”

    Renee Henze
    Global Brand Manager, Verlasso® Salmon
  • “Jennifer Bushman has been an invaluable partner for me and for Heinen’s in launching the Verlasso Salmon program at our stores. She creates innovative programs that we share with our customers. Jennifer and Route to Market has boosted our seafood business exponentially!”

    Marty Gaul
    Heinen’s Seafood Director

Contact us today

Let’s get cookin’!

Route to Market
Reno, NV
Mill Valley, CA
(775) 313-1939
(415) 652-6292

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